Filter for visits where more than 5 pages were viewed, or hits where multiple products were purchased within a single order, etc. Quick Insights provides guidance for non-analysts and new users of Analysis Workspace to learn how to answer business questions quickly and easily. 0. As noted, Google gets high marks for their integration with other Google platforms. In this video, we we will show you how to leverage two date comparison features in freeform tables - ‘add time period column’ and ‘compare time periods. Learn more in the documentation. And so that’s what I want to. To update a component’s default attribution model: Go to the data view that contains the component whose default attribution model you want to update. After implementation. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. Adobe Analytics. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Use dedicated libraries to easily send. Internal Site Search. Attribution IQ by visit vs visit based segments. Using Report Builder to learn the Adobe Analytics API; Using Postman to Make Adobe Analytics 2. User. The Channel Overview report provides an interactive tabular view of the marketing channel data based on first. Learn how to use Analytics tools, including Analysis Workspace, Analytics Dashboards, Report Builder, and Activity Map. For more information on this visualization, please. Strong structured reporting is crucial for e-commerce companies, as well as other functions like add-to-cart and product impressions. , no need for multiple campaign tracking variables!) and data accuracy. Hi, this is Jen Lasser with Adobe Analytics Product Management. 0 API requests. Adobe Analytics. Options include Linear, Logarithmic, Exponential, Power, Quadratic, and Moving Averages. Transitioning from Google Analytics; Analytics Basics. From understanding attribution to customized reporting, get the predictive intelligence you need to elevate your customer experiences. However, if you are looking at having Direct (and/or other channels) not override, you need to follow the new Best Practice guide. The. In contrast, metrics contain numeric values that tie to a dimension. Questions. For more information on the filters available, visit the documentation. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsUsing different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. In this video I’m going show you. Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions, there’s a flavour of Adobe Analytics that’s right for you. Views. When you are implementing Adobe Analytics on your site, Adobe recommends that you validate what you are doing along the way. Each attribution model fully supports segmentation and breakdowns, and allows you to make unlimited comparisons on any dimension (even props!). This is Ashok Gorrepati, from the Adobe Analytics product management team. Step 2: Rule-base attribution. Models can be applied by clicking the column settings gear, enabling Non-default attribution models, then selecting Same Touch. Views. The Attribution panel is an easy way to build an analysis comparing various attribution models. G Data Science & Analytics- Project Manager: Digital Analytics -CDP,Adobe AEP,Adobe Analytics,Gen AISolved: I'm in last touch channel report and brought over orders (to test), clicked on column settings but I'm not seeing Data setting to - 265229Evaluating plusses and minuses of Adobe Analytics and Google Analytics. k. js, Adobe Experience Platform tags, and the Web SDK (alloy. Our demo of Attribution IQ runs in the Adobe Analytics production system. The software offers many unique features that set it apart from its competitors. Multiple rules-based and algorithmic approaches to attribution offer robust analysis of customer behavior, providing a best-fit model per. Get started with Adobe Analytics. Calculated metrics allow you to compare attribution models (for example, subtracting First Touch from Last Touch) to see the difference. Hi ashokk260187 ,. Effective December 31, 2023, Adobe intends to discontinue Reports & Analytics and its accompanying reports and features. In this video you will learn how to use Attribution IQ models in conjunction with Adobe Analytics segments on your site. First, be sure to check out the Attribution IQ features that will help take your marketing attribution. Also Last Touch model gives odd numbers, the above one should help. What is attribution IQ? What is the Business need of attribution IQ? Availability of Attribution IQ- based on SKUs ; Different terms being used: Lookback window & Attribution Models. For more information, please visit the documentation. Our demo of Attribution IQ runs in the Adobe Analytics production system. In this work, we propose a game theoretic attribution model that can be computed at query-time. Get more from your customer data. All current Adobe Analytics packages can add this model with Attribution IQ. and give me that delimiter, and I have this comma here, and so I’ll be able to, you know, as Adobe Analytics, switch that out to show you how many times each one showed up. Hi ashokk260187 ,. One of the new enhancements that was most intriguing to me was the Attribution IQ. Cohort Analysis in Analysis Workspace; Understand your data–Cohort Tables;. You can use Attribution IQ to apply different attribution models instantaneously: Notice how the same metric. Anyo. I was able to create an attribution panel within workspace, but I'm still wondering:To open the Calculated Metrics Builder, use the top navigation to click → Components → Calculated Metrics → + Add. 27. ; Select to trigger the campaign upon page load. Created for: Beginner. Getting. Admin. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsLearn some best practices for implementing Adobe Analytics on Single Page Applications (SPAs). Analytics solutions ultimately use the data layer to populate reports. activity map, anomaly detection, attribution IQ, classifications, contribution analysis, data repair API, also licenses, media reporting, mobile acquisition. Attribution IQ has increased implementation flexibility (i. It lets you: Visualize the customer journey through your website or application. This subject has come up a a lot lately due to the availability of the Attribution IQ (or what I. To give you the most complete view, we will compare all three of them: GA4, GA360, and AA. ”. Thanks again for hopping on a call and working through this with me. And that’s pretty much it, just a real quick set up of the Adobe Analytics extension. Sign In. Please visit the documentation for more information on using basic and advanced functions when creating calculated metrics. Adobe Analytics is a robust data analysis platform that collects data from multi-channel digital experiences that support the customer journey and provides tools for analyzing the data. You can apply attribution models to your column metrics like so: Click on the Gear of the metric Then at the bottom, you should see "Use non-default attribution model" This will bring up a window that will allow you to choose a Model and lookback window: You can create new columns using t. Adobe Analytics provides three separate channel detail dimensions just as they provide three channel dimensions: first touch, last touch, and marketing channel detail. In order to future-proof your Marketing Channels. I know you can create a new calculated metric with a model applied but you can't use a calculated metric in the Attributio. Omnibug is a browser extension built to ease developing with, debugging, and providing quality assurance to today's marketing technologies, such as Google Analytics, Adobe Analytics, Google Tag Manager, Adobe Launch, Tealium iQ, and more! Events sent to these MarTech platforms are captured and decoded into a. Analytics for Target, A4T is the integration between Adobe Analytics and Adobe Target, where you can use Analytics to analyze Target results. Learn how to use the Admin Console to ensure users can only access the report suite (s) that are necessary to their role. This context, when paired with tools like SQL and Analysis Workspace, provide actionable insight into how. Adobe Labs (Technology Previews) allows you to engage with emerging technologies, to discover valuable insights, and to influence future Analytics feature development & priorities. Any channel that you set up in Marketing Channels will always override in the Attribution IQ reports. Created for: Beginner. . Last Touch Channel Detail. So, there’s a lot here. Attribution gives analysts the ability to customize how dimension items get credit for success events. Attribution IQ comprises the following features: 1. See a consolidated, consistent view of all digital performance. But at the same time, an easier solution would be enabling the option to disable Attribution IQ for date dimensions. (Conditional) To edit multiple columns simultaneously, select each column you want to edit while holding the Shift key. The reports, visualizations and underlying technology that power Reports & Analytics no longer meet Adobe’s. This attribution model credits 60% of the goals to the goal scorer, 20% to the goalie/defender that started the goal journey and 20% to the remaining participants. Last Click - Non-Direct We would like to see how other marketing channel are performing while we ignore all direct visits. 0. Often, users of Adobe Analytics who are newer to segmentation will build a segment using the visit container to do something like this, where they have a page in there, and then they’ll. And I learned that if I unchecked the box 'override last touch channel' for 'direct', the channel before 'direct' occurred got all the credits. Analytics tutorials. 1. The attribution panel and lookback window are the keys to unlocking a deeper understanding of your customers and their journey with your brand. It uses machine learning and advanced statistical models. For example: we have a generic impression event for form. About this extension. Edit Column Settings. g. Is there any way to be able to remove the Session Refresh from attribution and share the credit to all the other channels?In this work, we propose a game theoretic attribution model that can be computed at query-time. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe Analytics In this video, learn how to quickly compare Attribution IQ models, including an auto-created column that shows the percent difference between the two models' numbers. Calculated Metrics now support any of ten rules-based attribution models. Attribution IQ provides several attribution models, including first touch, last touch, linear, time decay, and custom models. Apply attribution to a metric: Use a non-default attribution on any metric in a project. With only Adobe Analytics, we will still have to decide if and how we want to use Props and Evars, which is not as important if we are using products like Adobe’s Customer Journey Analytics. In this video I’m going to show you how to share a project as view only to your recipients. The Experience Cloud debugger is a tool that allows users to inspect and debug Experience Cloud Tags. Level 3. . 1K. . Tag management systems, including Experience Platform Tags) are the intermediaries that read the data layer, map the values to variables, and send that data to digital experience. In this case, the attribution model isn't ideal for what y. See how each model is impacting any dimension using Bar Charts, Venn diagrams, Histograms, Scatter Plots, and even a Flow Diagram. Sending an s. Click Save All. Transcript. 0 in web analytics and mobile app analytics. In this video, we discuss adding and configuring the Bar, Bar stacked, Horizontal Bar, and Horizontal bar stacked visualizations in your project in Analysis Workspace. The next day, they see a social media post from one of their friends, click the link, then. A warning modal appears that indicates that the tag template needs to be updated. Go to Web Personalization › New Campaign and click Custom Code. When you navigate to the Marketing Channels Reports tab in the navigation menu, you’ll find five reports: Channel Overview Report. At that time, Reports & Analytics and all of its reports and schedules will stop working. By default, most Omniture SiteCatalyst clients are tracking their external Marketing Campaigns using Campaign Tracking. Compare different attribution models side by side. User. Mobile app implementation methods. Hi, this is Trevor Paulsen form Adobe Analytics Product Management. But you say that I should make. 5. The following video will walk you through what the steps are necessary to actually get these two products fully integrated in a bi-directional server-side forward and powerful way. Curated learning experiences by role and skill level are also offered in the courses section. And we can see that we have a configure tracker using custom. So click on the destination of Adobe Analytics and go ahead and edit that destination. User. Figure 1: Example of how to use Algorithmic Attribution with a Custom Lookback Window in Adobe Analytics. It builds on Adobe Analytics’ broad support for every channel out there, from desktop web, mobile and social, to voice analytics and the connected car. This subject. So, there’s a lot here. In this video we’ll walk through the Adobe Analytics Connector by creating and loading a request, changing the format of the data, building a visualization, and publishing to the online service. See how each model is impacting any dimension using Bar Charts, Venn diagrams, Histograms, Scatter Plots, and even a Flow Diagram. Only original succes events can be used for attribution modelling. The Attribution IQ Panel in Analysis Workspace is a way to quickly compare any of ten rules-based attribution models in a visual way. Trevor Paulsen Product Manager, Adobe Analytics Marketing Attribution. Analytics segmentation includes the Segment Builder to construct segments and run a. It's not possible to add a calculated metric to the Attribution IQ panel. Click Edit Settings > Marketing Channels > Marketing Channel Manager. Get more from your customer data. Some dimensions in Analytics can contain multiple values on a single hit, such as listVars, the product variable, list props, or merchandising eVars. Adobe Analytics overview. 1. SOLVED Attribution IQ doesn't work with calculated revenue metrics. Both Adobe Analytics and Google Analytics provide a way to customize the first view a user sees when they log in. Check with one of the Admins, if they are unable to see Attribution IQ in Workspace, you can reach out to your Adobe Account Manager to check the contract for your company. In this work, we propose a game theoretic attribution model that can be computed at query-time. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ;. In this video, we will show how you can use visualizations to show attribution (give credit) across channels in Customer Journey Analytics. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. They will not interfere with any. The Present. Also learn the difference between traffic and conversion variables and how they relate to conversion events. e. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. Replies. GA4 Explorations provides Cohort, Funnel, and Path visualizations. Weird I couldn't find the linked post when searching for attribution IQ. It lets you build customized requests from Adobe Analytics data, which you can insert into your Excel worksheets. e. To maximize effectiveness of Marketing Channels for Attribution IQ and Customer Journey Analytics,. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. This is because Attribution IQ does not take into account the Override settings of Marketing Channels. We are really excited to unveil a new tool in analysis workspace called Data Dictionary. User. This session is for Adobe Analytics users and data analysts looking to learn best. CDA includes unrivaled capabilities and tools to help your enterprise understand multi. For more information, see the documentation. Also, cohort (retention, churn, latency), fall out, flow, and cross-device analytics. The intent is to assist the user in finding areas of focus or opportunities for additional analysis much more quickly than would otherwise be possible. Its capabilities deliver context and clarity to the complex multichannel customer journey. The Attribution Panel is a great starting point for more sophisticated. As our implementation relies heavy on calculated metrics, this is a big limitation to us. Effective December 31, 2023, Adobe intends to discontinue Reports & Analytics and its accompanying reports and features. adobe. Adobe Analytics. Calculated Metrics now support any of ten rules-based attribution models. Classifications are a powerful way to add metadata – descriptive attributes – to your products, campaigns, pages, customers, and more. - Previous page. ex. Attribution IQ will be available in Analysis Workspace within Adobe Analytics, enabling marketers to visualize the customer journey and all the points at which they interact with the brand. To share a project, go to share, share project. Admin. Last update: 2023-06-08. before July 2018), if you wanted to play with different attribution models, you had different options, from the simplest to the most complex: With barebones Adobe Analytics, you were limited to eVars’ attribution: first and last touch. Advanced Segmentation. Learn how to setup Mobile App reporting in Adobe Analytics, including Lifecycle components, Location Tracking, and Background Hit reporting. While the UI will continue to show up to 400 items before pagination, this option allows you to access more rows of data outside of Analysis Workspace. Questions. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. For more. G2 Rank: 4. ” We help you to understand the impact from every customer touch through paid, owned and earned channels. Editing requests in bulk can be done from the right-click menu or “Edit. Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. To evaluate accurate Activity Impressions and Activity Conversions metrics in Analysis Workspace, ensure that both metrics have Same Touch attribution models applied. Our system is highly scalable (it operates on millions of customer journeys), interactive (the user can change the parameters and get updated results. Adobe Analytics helps you piece together digital data to capture a richer customer story you can quickly act on. Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. Digital era made some of the interactions measurable but at the same time multi channel, multi device world made things more complicated Every analytics. emilies89227955. g. 2. Hi, this is Jen Lasser with Adobe Analytics product management. Although considered basic, these visualizations can help tell your data stories and provide insights for your analysts. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Replies. This setting is available from the visualization settings gear in the top right of area stacked, bar. Click Analytics > Admin > Report Suites. Also, refer Attribution IQ FAQ page for more information: Attribution IQ FAQ. Analytics Basics. View Feature Access Levels' settings under Admin section on Analytics allows you to view the level of access to Adobe Analytics packages and features that your company is entitled to. It includes setting up an Adobe I/O integration (NOTE: you need to be a system admin in Experience Cloud to set this up), where to find your global company ID, and more. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsMetric type. I’ll cover how attribution IQ from Adobe Analytics helps me understand that impact of touchpoints and users’ journeys. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated. Created for: Beginner. Then why would we need a Marketing Channel? Because of Attributions. So the idea of Attribution IQ is market leading, ingenious, great, fantastic, we love it BUT it's really annoying not being able to use calculated metrics directly in Workspace. these right click tips can really speed up your ability to tap into the data that lives within analysis workspace in Adobe Analytics. Use data science algorithms in Segment IQ to know the differences and similarities between segments. The Data Dictionary in Analysis Workspace helps both users and administrators keep track of and better understand the components in their Analytics environment. 241. See how Adobe Analytics compares. More recently, Attribution IQ has been a huge boost to Adobe Analytics implementations, providing much more flexibility when it comes to different attribution models and reporting windows. Learn how to discover users’ paths to conversion in mobile apps using Flow and compare it with other experiences such as web. Adobe Analytics helps you piece together digital data to capture a richer customer story you can quickly act on. Level 2 11-10-2018 01:46 PDT. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;. The use of CDA requires all of the. Use data science algorithms in Segment IQ to know the differences and similarities between segments. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables; Using the Attribution IQ Panel;. The menu system in Adobe Analytics is listed here. There are several ways to access the Segment Builder: Analytics top navigation: Click Analytics > Components > Segments. Adobe Marketo Measure is considered one of the best marketing attribution software due to its ability to track and analyze customer behavior across various channels to determine the most effective marketing campaigns. See the Journey IQ: Cross-Device Analytics Spark page to learn more about the capabilities and features of Cross-Device Analytics. The Activity Map module is part of the AppMeasurement. First Touch Channel Detail. Attribution IQ provides several attribution models, including first touch, last touch, linear, time decay, and custom models. and give you useful channel insights. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. These revised practices enable clear and controlled lookback windows with Attribution IQ and with Customer Journey Analytics. Questions. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. This video shows you how to build a segment in Analysis Workspace from sequences of behaviors on your site or in your app. In this video you will learn how to use Attribution IQ models in conjunction with Adobe Analytics segments on your site. 1. Adobe introduced this dimension for use in reports that use custom attribution. Analysis Workspace: Click Analytics > Workspace, open a project and. If you do not have access to Attribution IQ, please rely on A4T data in Reports & Analytics. This content is suitable for administrators, data analysts, marketers, developers, and architects. Pre-built standard templates help you understand user engagement and app performance metrics in Analysis Workspace. Attribution IQ provides several attribution models, including first touch, last touch, linear, time decay, and custom models. In this case, you would then use the “Inverse J-shaped” attribution model to test this hypothesis. As demonstrated above, we can now easily leverage audiences created in Adobe Customer Journey Analytics to any destination of choice (both Adobe and Non-Adobe martech solutions) for activtion saving a lot of. Best Practice #1: Leverage Attribution IQ for controlled analysis. The current guidance regarding Marketing Channel implementation was formulated at a time when neither Attribution IQ nor Customer Journey Analytics existed. User. This option will typically increase the attribution accuracy for events that happen early in the reporting period by accounting for interactions that occurred in. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. but when I was reading through some documentation I found info on Attribution IQ. First Touch Channel. For information on which Adobe Analytics product to use, see Which Adobe Analytics tool should I use?. Break down dimensions and dimension items in Analysis Workspace. For example: A visitor to your site clicks a paid search link to one of your product pages. This video shows you how to use the map visualization in Analysis Workspace. Check with one of the Admins, if they are unable to see Attribution IQ in Workspace, you can reach out to your Adobe Account Manager to check the contract for your company. The Analytics Tools Guide includes information about product features, use cases, task instructions, and best practices for the following Analytics tools: Analysis Workspace is a flexible browser tool that allows you to quickly build analyses and share insights. Is there any way to be able to remove the Session Refresh from attribution and share the credit to all the other channels? In this work, we propose a game theoretic attribution model that can be computed at query-time. The Attribution IQ overview; The Adobe Analytics Attribution panel guide. Mark as New; Follow;. Our Segmentation IQ feature allows you to discover the most statistically significant differences among an unlimited number of segments through an automated analysis of every metric and dimension. Adobe Analytics pricing and packaging. This video covers how to use the Experience Cloud Debugger to inspect Analytics implementations. Transitioning from Google Analytics; Analytics Basics. In this video, we will show how you can use visualizations to show attribution (give credit) across channels in Adobe Customer Journey Analytics. Pavan Babu . As I said, I generally use Attribution IQ on Marketing Channels or Internal Campaigns to see all touch points as opposed to the last touch. It then leverages this intelligence to create a cross-device view of user behavior. Here I already have the attribution IQ panel. Jennifer and I did some tests on segments to see where the Attribution - 620144 Journey IQ is a set of customer journey measurement features to show customers moving between known and unknown and across channels. Analytics administrators are responsible for curating information about each component in the Data Dictionary to make it available to users. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. Transcript. This video shows that process step by step. Different terms being used: Lookback window & Attribution Models. We demonstrate the effectiveness of Attribution IQ on real-world e-commerce web analytics datasets. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. Features. There are many ways you can take your attribution methodology to the next level with Adobe Analytics. Transcript. Also, I suggest that you use 'Marketing channel instances' metric with Marketing channel/ Last touch Channel dimensions to check allocation because this metric measures the number of times a marketing channel was defined in an image request and does not include. Beginner. The Attribution Panel is a great starting point for more sophisticated. Attribution IQ in Core Analytics uses marketing channels that are derived completely at report time (i. Created for: User. Transitioning from Google Analytics; Analytics Basics. In this video, we highlight how you can derive deeper insights from the Marketing Channels report using cross-tab analysis in Workspace. e. k. Transcript. […] attribution is the identification of a set of user actions (“events” or “touchpoints”) that contribute in some manner to a desired outcome, and then the. Hi this is Jen Lasser with Adobe Analytics Product Management. Transcript. Adobe attempts to partner with clients to ensure that a high-traffic event is successful. this is when we will use Adobe Launch to capture that data and send it into Adobe Analytics. Apply attribution to a metric: Use a non-default attribution on any metric in a project. Adobe Analytics Attributions IQ empowers marketers to measure the contribution of each marketing touchpoint in the customer journey, allowing for optimized. Transcript. and give you useful channel insights. Scheduling traffic spikes is the starting. Experience LeagueIt was a pleasure working with you and I'm glad we sorted out the issue. 0 API Requests; Analysis Use Cases. Adobe Analytics. Adobe Analytics. Thanks, Ramesh. Hi, this is Trevor Paulsen form Adobe Analytics Product Management. E-mail, Paid Search, etc…). Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Available to Adobe Analytics Ultimate customers. Our demo of Attribution IQ runs in the Adobe Analytics production system. Web SDK (Adobe. Adobe Analytics enhances attribution by letting you: Define attribution beyond paid media: Any dimension, metric, channel or event can be applied to models (e. Attribution AI data can be from Adobe (e. So here I am in Workspace and this is kinda the. ” We help you understand the impact from every customer touch through paid, owned and earned channels. Using Report Builder to learn the Adobe Analytics API; Using Postman to Make Adobe Analytics 2. High Tech. Using these operators instead of ‘contains any of’ will help improve query speed as well. See moreThis video demonstrates how to use Attribution IQ in Calculated Metrics. Admin. “Adobe continues to innovate in AI, with, for example, Attribution IQ.